【三角埔仙草】品牌識別設計。
三角埔仙草成立的歷史已經超過百年了，最初由彰化開始，目前是第四代經營，到現在仍堅持用古法煉製仙草。以古法煉製的仙草凍入口有香濃的仙草香，口感更是嫩又Q，但是煉製過程長達12小時，這種不科學的工作費時費力，且常因仙草黏度拿捏不準而血本無歸，目前已很少人從事這種傳統工作，不過三角埔仙草仍堅持以古法煉製仙草凍來延續口碑。在規劃三角埔仙草品牌識別的想法時，一方面試圖要保留古早風味傳統的概念，另外也要把仙草的視覺符號，用最簡單最容易記憶的方式來傳播，再加上不同顏色的配料元素，整體搭配都讓品牌的視覺能夠更鮮活並且印象深刻！
品牌識別設計 Jimmy Chen
【3gupu Fairy Grass】brand identity design.
3gupu Fairy Grass has been established for more than a century, originally from Changhua, is now the fourth generation of management, and still adhere to the ancient method of refining Fairy Grass, the ancient method of refining Fairy Grass Jelly in the mouth has a strong Fairy Grass aroma, the texture is even more tender and Q, but the process of refining for as long as 12 hours, the work of such an unscientific time consuming and expensive, and often due to the Fairy Grass viscosity is not accurate, and the loss of money. This unscientific process is time-consuming, laborious, and often costly due to the inaccurate viscosity of the Fairy Grass. Few people are now engaged in this kind of traditional work, however, 3gupu Fairy Grass still insists on using the ancient method of refining Fairy Grass Jelly to continue its reputation. When planning the brand identity of 3gupu Fairy Grass, on one hand, we tried to preserve the concept of old-fashioned flavor and tradition, and on the other hand, we also wanted to communicate the visual symbol of Fairy Grass in the simplest and easiest to remember way, together with the colorful ingredient elements, the overall combination of which makes the brand's vision more vivid and impressive!
Brand Identity Designer Jimmy Chen
