【莊松榮龜鹿補腎丸】包裝設計。
老藥方，新包裝！設計到補腎丸的包裝，也算是人生解鎖。其實藥廠的包裝需求，很多都是為了年齡層比較大的族群，所以市場上就變成了去藥局看這些藥品包裝，都顯得非常的老氣或是過時，所以遇到客戶願意重新思考「一個好的包裝設計對於品牌的重要性」真的是很值得鼓勵，除了在設計上花心思，要在美感和市場接受度中找到平衡，客戶也願意在紙材還有印刷加工增加預算，讓消費者拿到手上能感受到品牌的用心。
※紅色是客戶最後選定的版本，黑色金色是另外一款我自己偏好的提案配色。
包裝設計 Jimmy Chen
【莊松榮龜鹿補腎丸】Packaging design.
Old prescription, new package! Designing the package of Kidney Pills is a kind of life unlocking. In fact, many of the packaging needs of pharmaceutical companies are for the older age groups, so the market has become very old-fashioned or outdated when you go to the pharmacy to look at the packaging of these medicines. Therefore, it is really encouraging to meet a client who is willing to rethink the importance of a good packaging design to the brand. In addition to the design, the client was willing to increase the budget for the paper and printing process, so that consumers could feel the brand's dedication in their hands.
The red color is the final version chosen by the client, and the black and gold color is another color scheme that I preferred.
Old prescription, new package! Designing the package of Kidney Pills is a kind of life unlocking. In fact, many of the packaging needs of pharmaceutical companies are for the older age groups, so the market has become very old-fashioned or outdated when you go to the pharmacy to look at the packaging of these medicines. Therefore, it is really encouraging to meet a client who is willing to rethink the importance of a good packaging design to the brand. In addition to the design, the client was willing to increase the budget for the paper and printing process, so that consumers could feel the brand's dedication in their hands.
The red color is the final version chosen by the client, and the black and gold color is another color scheme that I preferred.
Packaging Designer Jimmy Chen
