【藍月亮】廣告設計。
這是2016年在上海的案子,一成不變的廣告在當時社群媒體快速發展的市場,已經變得無法吸引消費者,沒有大明星或是大預算的狀況下,大家都想要做出所謂抓眼球的廣告,無論是搞笑幽默或是鬼畜洗腦的廣告,都有可能一下子就引起市場的注意!藍月亮的洗衣液,搭配當年流行吃小龍蝦的熱潮,就產出了這樣一系列誇張的小龍蝦吃法,進而告知大眾解決弄髒衣服的救星就是藍月亮,我還記得蘭月亮的老總說過,化學沒有不好,就看你是怎麼合理安全的使用它,因為生活到處都是化學,我們無法避免的。
【Blue Moon】Advertising Design.
This was a case in Shanghai in 2016. In the rapidly developing market of social media at that time, the unchanging advertisements have become unable to attract consumers, without big stars or big budgets, everyone wants to make the so-called eye-catching advertisements, no matter it is funny and humorous or ghostly and brainwashing advertisements, all of them may attract the attention of the market in one go! Blue Moon's laundry detergent, paired with the popular crayfish eating crayfish craze, produced such a series of exaggerated crayfish eating methods, and further informed the public that the savior of dirty clothes is Blue Moon. I still remember the boss of Blue Moon said that there is nothing wrong with chemistry, it depends on how you use it reasonably and safely, because life is full of chemistry, and we can't avoid it.