【安啾布目目葉黃素】包裝設計。
大部分專案和客戶溝通的時候,除了產品設計本身的細節和風格,最常和客戶討論的就是預算成本,這裡說到的成本不是指設計費用,反而是設計到產品出現在消費者眼前的這段過程,選用紙張千萬不要省,印刷加工也不要省,拍照攝影也不要省,修圖費用也不能省,這些都是成本,這些成本也都是產品能夠撐起那個價格和品牌撐起那個價值的原因。
想想那些大品牌的產品能夠有那個價值能夠賣那個價格,絕對不是在預算上省出來的,他們反而是願意把成本花在更專業的設計師、攝影師、修圖師,然後把最好的一面呈現在消費者眼前。去百貨公司的精品專櫃走一趟看看,或是去免稅店逛一次名牌店,看看那些大牌子的包裝,他們用的紙張、特殊的印刷加工、牆上吸引人的海報攝影,就知道自己的品牌該努力的地方在哪裡了。專業的設計師、專業的攝影師、專業的修圖師,才真的會讓你的品牌更有價值。
包裝設計 Jimmy Chen
【Angel Bu】Packaging Design.
Most of the project and customer communication, in addition to the details of the product design itself and style, the most commonly discussed with customers is the cost of the budget, the cost here does not mean that the design costs, but rather the design of the product appears in front of the eyes of consumers in this process, the selection of paper should not save, printing and processing should not be saved, do not save photos and photography, retouching costs can not be saved, these are the costs, the cost is the reason why the product can support the price and the brand to support the value. These are costs, these costs are also products can support the price and brand to support the value of the reason.
Most of the project and customer communication, in addition to the details of the product design itself and style, the most commonly discussed with customers is the cost of the budget, the cost here does not mean that the design costs, but rather the design of the product appears in front of the eyes of consumers in this process, the selection of paper should not save, printing and processing should not be saved, do not save photos and photography, retouching costs can not be saved, these are the costs, the cost is the reason why the product can support the price and the brand to support the value. These are costs, these costs are also products can support the price and brand to support the value of the reason.
Think of those big brand products can have that value can sell that price, definitely not in the budget to save out, they are willing to spend the cost on more professional designers, photographers, retouching artists, and then the best side of the presentation in front of the eyes of consumers. Go to the boutique counters of department stores, or go to duty-free stores to browse the brand-name stores, and look at the packaging of those big brands, the paper they use, the special printing process, and the attractive poster photography on the wall, and then you will know where your own brand should work hard. Professional designers, professional photographers and professional retouchers will really make your brand more valuable.
Packaging Designer Jimmy Chen