【明健雞肉鬆】包裝設計。
大部分時候買的肉鬆都是豬肉製成，但是其實使用雞胸肉製作的雞肉鬆，白肉相對於紅肉更低脂更健康，特殊調味讓雞肉鬆更具吸引人口味，增加長輩或是小孩的胃口。這次包裝設計的挑戰，就是要讓比較沒有知名度的產品，能讓消費者一眼就看到並且選購，除了視覺上打破傳統的刻板印象，用幾何插畫還有大膽的特別色的印刷，讓產品在通路貨架上先抓到消費者的眼球，也期望產品能讓每個家庭的早餐視覺更多彩豐富。
包裝設計 Jimmy Chen
【Ming Jian Chicken Floss】 Packaging Design.
Most of the time the meat floss is made of pork, but in fact the chicken floss is made of chicken breast, the white meat is lower fat and healthier than the red meat, and the special seasoning makes the chicken floss more appealing to the taste, increasing the appetite of the elders or children. The challenge of this package design is to make a relatively unknown product visible to consumers at a glance, in addition to visually breaking the traditional stereotypes, the use of geometric illustrations and bold special color printing, so that the product in the channel shelves to catch the eye of consumers, but also hope that the product can be more colorful and rich in the visual of the breakfast of each family.
Most of the time the meat floss is made of pork, but in fact the chicken floss is made of chicken breast, the white meat is lower fat and healthier than the red meat, and the special seasoning makes the chicken floss more appealing to the taste, increasing the appetite of the elders or children. The challenge of this package design is to make a relatively unknown product visible to consumers at a glance, in addition to visually breaking the traditional stereotypes, the use of geometric illustrations and bold special color printing, so that the product in the channel shelves to catch the eye of consumers, but also hope that the product can be more colorful and rich in the visual of the breakfast of each family.
Packaging Designer Jimmy Chen
