【爾亞品牌教練 】品牌識別設計。
爾亞品牌把自己當作教練，以陪伴、管理、激勵、引導的角度，讓品牌不再只是白皮書裡空洞的概念。YA 是兩位創辦人名字中「雅」和「亞」的發音。YA 也是歡呼的 Yeah！是肯定和正面的態度表現！▼▲ 藏在爾字中間和商標中的兩個對稱三角形，是爾亞獨創的品牌理論，從外部看品牌和從內部看品牌，更聚焦品牌角色的靈魂與內涵。Λ 向上的三角A字型，是品牌積極突破的精神，也是激勵品牌不斷突破也向上發展的願景。在思考設計的時候，我一直希望能把【爾亞品牌教練 】做的像是流行的潮牌一樣，不會老氣古板，而是創新並且令人印象深刻，讓設計不再那麼理所當然！
【YA & YA Brand Coach】brand identity design.
The YA & YA brand treats itself as a coach, accompanying, managing, motivating and guiding, so that the brand is no longer just an empty concept in a white paper. YA is the pronunciation of the two founders' names "Ya" and "Ya", and YA is also the cheering "Yeah", which is an expression of affirmation and positive attitude! ▼▲The two symmetrical triangles hidden in the middle of the word "Er" and in the logo are YA & YA's original branding theory, which focuses on the soul and content of the brand's character by looking at the brand from the outside as well as looking at it from the inside. Λ The upward triangular shape of the letter "A" represents the brand's spirit of positive breakthroughs, and is a vision to inspire the brand to continue to make breakthroughs as well as to develop upwards. When thinking about the design, I always hope to make 【YA & YA Brand Coach】look like a trendy brand, not old-fashioned, but innovative and impressive, so that the design is no longer taken for granted!
The YA & YA brand treats itself as a coach, accompanying, managing, motivating and guiding, so that the brand is no longer just an empty concept in a white paper. YA is the pronunciation of the two founders' names "Ya" and "Ya", and YA is also the cheering "Yeah", which is an expression of affirmation and positive attitude! ▼▲The two symmetrical triangles hidden in the middle of the word "Er" and in the logo are YA & YA's original branding theory, which focuses on the soul and content of the brand's character by looking at the brand from the outside as well as looking at it from the inside. Λ The upward triangular shape of the letter "A" represents the brand's spirit of positive breakthroughs, and is a vision to inspire the brand to continue to make breakthroughs as well as to develop upwards. When thinking about the design, I always hope to make 【YA & YA Brand Coach】look like a trendy brand, not old-fashioned, but innovative and impressive, so that the design is no longer taken for granted!
