【洪阿金蚵仔麵線】品牌識別設計。
我幫阿嬤開了一家店，這是四歲之前的記憶，在松山老家巷口前一個不起眼的小攤位，阿嬤是那種省吃儉用努力生活的傳統台灣婦女代表，我們家小孩就是這樣被拉拔長大的，好吃的蚵仔麵線有烏醋、蒜末、辣椒、香菜還有阿嬤手作的古早味。這次設計直接用阿嬤的臉手繪插畫，再加上自己設計的古早味招牌字體，希望看到品牌識別的感覺就像吃一口麵線一樣，能有暖暖的家鄉味親切感。
【Hong Ajin Oyster Noodle Shop】brand identity design.
I helped my grand mom to open a store, this is the memory before I was four years old, in front of the alleyway of my home in Songshan, a small unassuming booth, grand mom is a representative of the kind of frugal and hardworking traditional Taiwanese women, and this is how the children in our family were brought up, delicious oyster oyster oyster noodle soup with black vinegar, garlic, chili pepper, cilantro, and grand mom's handmade old time flavor. This design is a direct hand-drawn illustration of our grand mom's face, together with our own design of the old-fashioned flavor of the signboard fonts, I hope to see the brand identity like a bite of noodle, can have a warm sense of homeland flavor and intimacy.
I helped my grand mom to open a store, this is the memory before I was four years old, in front of the alleyway of my home in Songshan, a small unassuming booth, grand mom is a representative of the kind of frugal and hardworking traditional Taiwanese women, and this is how the children in our family were brought up, delicious oyster oyster oyster noodle soup with black vinegar, garlic, chili pepper, cilantro, and grand mom's handmade old time flavor. This design is a direct hand-drawn illustration of our grand mom's face, together with our own design of the old-fashioned flavor of the signboard fonts, I hope to see the brand identity like a bite of noodle, can have a warm sense of homeland flavor and intimacy.
