【HONDA ENVIX】汽車廣告設計。
這是2018年在上海的案子，當時常常往返武漢和客戶討論創意，有武漢的客戶還有日本的客戶，要能夠提案順利真的是要很努力。還記得日本的客戶說到另我印象深刻的話，一台九萬人民幣的車子，你做的太好看了這樣是不行的！你不能把九萬元的車子做成三十萬人民幣的車子。三四線城市的車子有三四線城市的時尚，聽起來也真的是很有道理。當然，在一定的美感堅持下，還是產出了這一系列的廣告影片，也是很有趣的經驗！
【HONDA ENVIX】Automobile advertising design.
This was a case in Shanghai in 2018, and I often traveled back and forth to Wuhan to discuss creative ideas with the client, both from Wuhan and Japan, and it took a lot of hard work to make the proposal go smoothly. I still remember the Japanese client said something that impressed me deeply, "You can't make a 90,000 RMB car look too good! You can't make a 90,000 RMB car look like a 300,000 RMB car. A car from a third- or fourth-tier city has the fashion of a third- or fourth-tier city, which sounds really reasonable. Of course, it was an interesting experience to produce this series of commercials with a certain amount of aesthetic perseverance!
